April 11, 2008 -- Local advertising agency, Galvanek & Wahl, has noticed a change in the message that their clients want to send to the public: go green! As eco-friendly products and services and initiatives to promote sustainability flood the marketplace, more companies are beginning to do their part to promote a more environmentally friendly way of life, and G&W is there to help them communicate this message along the way.
As global climate change continues to become a pressing issue, many companies have chosen to advertise their commitment to reducing their negative impact on the environment. Recently, G&W designed a campaign for Cartridge World of Greater Boston to bring to light the negative impacts that purchasing a new ink cartridge rather than recycling a used one can have on the environment. According to CEO of G&W, Paxton Galvanek, “I was shocked when I discovered the statistics.

Knowing that an ink cartridge can take up to 450 years to decompose in a landfill has changed my consumption patterns. I knew that it was important for our team to design materials that exposed the scary truths about the future of our environment if we don’t change our behaviors now.”G&W’s “Green is the new black ink” campaign for Cartridge World already consists of print materials, promotional items, and a trade show booth that Cartridge World plans to use at eco-friendly conferences. G&W tailored Cartridge World’s message to focus on sustainability and the environment while at the same time communicating the cost savings that Cartridge World offers to all of its customers.
In addition to Cartridge World, other G&W clients have expressed interest in green marketing and advertising. Bristol-Myers Squibb recently contracted G&W to write and produce an internal communication video to kickoff their “Go Green” initiative. The Go Green 60 second video consists of short video clips and textual reminders that even small changes to your daily routine can result in a large impact on the environment in the future.
Galvanek & Wahl is a full-service advertising agency with two locations, one in Manville, NJ and another in Durham, NC. G&W provides a range of advertising and marketing solutions to business of all sizes including account management, brand development, strategic marketing, creative development, web design and SEO, public relations, promotional items, and more.
For more information about G&W and their award winning work, please visit www.GWadagency.com or call (908) 722-3534.

Mar 05, 2008 – The Smiles for Kids Foundation, a local charity based out of Manville, NJ, is delighted to invite the local community to join them for a night of dinner, dancing, music, and, most importantly, a chance to put a smile on the face of a child in need. Smiles for Kids, founded in 2006 by Timothy Manning, is a local foundation that is dedicated to uplifting the spirits of children with life-threatening illnesses by providing them with educational programs that develop their talents, nurture their creative spirits, and keep them focused on their bright futures.



This year’s first event, Rock the Future, will take place at 7:00 PM on March 22nd at JPs Steakhouse/Rhythms of the Night in Manville, NJ and will feature entertainment by Hit and Run. For a $75.00 donation, attendees will receive an unlimited buffet, open bar, and non-stop entertainment. General admission donations will also be available at $20 per person. All funds raised throughout the course of the night will directly benefit the programs that Smiles for Kids sponsors.

All of the programs sponsored by Smiles for Kids focus on keeping a child’s thoughts and goals on their future accomplishments, as well as putting a smile on the face of a child who has faced considerable hardships despite their young age. Smiles for Kids has been taking an active role in the local community and in helping children with life threatening illnesses since founder Timothy Manning first noticed the need for such an organization.

“I’ve always felt compelled to help sick children. Smiles for Kids was born when I discovered that most charities were unclear on where the donations went. All of the proceeds that Smiles for Kids raises are used directly to purchase items and to create programs that help sick children in our area.”

The Central Jersey Professional Group (www.cjpg.org), also based out of Manville, NJ, will be Co-sponsoring Rock the Future alongside Smiles for Kids. Tickets can be purchased in advance by emailing Timothy Manning at -email-. If you would like any more information on Rock the Future or Smiles for Kids, please visit www.smilesforkidsfoundation.org # # #

Central New Jersey’s Galvanek & Wahl Advertising Agency has recently announced a pro bono partnership with the American Cancer Educational Services (ACES) to provide branding, web design, promotional materials, and print collateral for the non profit organization. G&W launched a newly redesigned ACES website (www.focusoncancer.org) that is not only aesthetically superior, but easier for users who are seeking cancer information to navigate. ACES provides a clear, concise, reliable online cancer education resource that strives to help people better understand cancer and enables patients to make smarter choices on their treatments and understanding. The ACES slogan is simple, “We Inform, You Decide”.



The partnership with ACES is not G&W’s first foray into pro bono work. Previously, G&W has done work for the SLE Lupus Foundation and the Lupus Research Institute to raise awareness about clinical trials for lupus in order to gather information on treatments, prevention, and a cure. The foundation’s website (http://www.lupustrials.org) incorporates the brand developed by G&W and the campaign successfully increased traffic online from 200 to 5,000 views per month. The branding work also included the “Lupus Together Awareness Brochure,” a Summit Marketing Effectiveness Award winner.

“We are honored that ACES has allowed us to work so closely with them in the fight to make accurate information on cancer available to the public. G&W firmly believes that it is our social responsibility to do pro bono work for non profit organizations that may not have the resources to properly promote themselves,” says G&W partner and CEO, Paxton Galvanek.

Galvanek & Wahl’s plans for the ACES campaign include an extensive re-branding campaign that will feature a new ACES logo, a new website, and numerous print and promotional materials to help raise awareness about the organization, its goals, and fundraising opportunities. G&W will also re-brand the fundraising division of ACES which is called the “American Cancer Fund”; the new brand will have a similar look and feel to the new ACES brand.

Galvanek & Wahl is a full-service advertising agency based out of Manville, NJ that focuses on branding, web design, print, direct mail, TV, radio, and promotions. G&W has recently done work for several high profile clients including Coldwell Banker, Everbank Reverse Mortgage, Co., and their award winning work for Bristol Myers Squibb.

If you are interested in more information on G&W and their work, visit their newly updated website at: www.GWadagency.com.

Manville, NJ – October 8, 2007 

Galvanek & Wahl Advertising Agency based out of Manville, NJ is proud to announce that they are the newest recipients of the Summit Marketing Effectiveness Award for their work promoting Lupus Clinical Trials. The national campaign, which sought to raise awareness about clinical trials for lupus in conjunction with the Lupus Research Institute (LRI), was chosen as a winner among hundreds of other entries. 

The Summit International Awards (SIA) organization is dedicated to rewarding excellence in the communications industry by sponsoring competitions in which companies and individuals from all over the world submit their work for evaluation. Only the best of these submissions are chosen to receive one of the company’s three awards: Emerging Media Award, Summit Creative Award, and Marketing Effectiveness Award.  

The Marketing Effectiveness Award acknowledges the contribution of advertising on the overall impact of a marketing campaign and the influence of this advertising on a consumer’s knowledge, attitudes, and beliefs. Of all of the submissions given to SIA, only 15.5% were given the honor of marketing effectiveness. The Lupus clinical trial awareness campaign was chosen as one of the winners. The goal of the Lupus Clinical Trials campaign was to increase awareness about the importance of clinical trials in order to gather information on treatments, prevention, and a cure.

Galvanek & Wahl spearheaded the design of the Lupus Together brand and once incorporated into the website it successfully increased traffic on the Lupus Trials website (www.lupustrials.org) from 200 views per month, to 5,000 views per month. Their winning entry, “Lupus Together Awareness Brochure,” successfully added to the campaign brand and increased awareness and knowledge among the lupus community.

Galvanek & Wahl adds the Summit Award to their expanding list of achievements in 2007, which already includes an Aegis award and an Aurora award. Recently Galvanek & Wahl has made a name for itself as a leading New York/New Jersey clinical trial awareness advertising agency. The agency has worked closely with Bristol-Myers Squibb for several years on various clinical trial campaigns using television as the primary medium for patient recruitment awareness. With awareness campaigns for Advanced Colorectal Cancer, Type 2 Diabetes, Advanced Breast Cancer, Major Depression Disorder and many others, the Lupus Clinical Trial campaign is one of many success stories. 

For more information on Galvanek & Wahl’s work, visit www.GWadagency.com .

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Current Central Jersey Professional Group News will go in this section. Thank you.

Paxton Galvanek
Galvanek & Wahl Advertising Agency